A highlight on Abu Dhabi’s sporting calendar, the Mubadala Abu Dhabi Open is the tournament tennis fans look forward to year after year, bringing world-class players, packed match sessions, and a buzzing atmosphere to Zayed Sports City as 50,000+ spectators follow every point.
Since 2017, a 170-person Vibes team has supported key operational and guest-facing touchpoints across the venue. Coverage included entrances and ticketing, customer service and information booths, seating support, fan activations, and VIP suites, ensuring spectators moved smoothly between sessions and enjoyed a consistent experience from arrival to final match.
With strong on-ground coordination throughout peak surges and match changeovers, service standards remained high across public and premium areas, reinforcing the capability to deliver operations for top-tier, high-attendance sporting events.
