Jennifer Lopez brought her Up All Night Live in 2025 tour to Etihad Arena, Yas Island; the only Middle East date on the run. The arena sold out with 18,000 guests, positioning the night as a marquee, single-show stop for fans across the region.
Vibes staffed the concert with 117 team members, covering guest-facing touchpoints and premium zones from doors to close. They handled arrivals, seating, VIP areas, and high-demand service across multiple bars. All while keeping service points prepared for pre-show and interval spikes.
At the bars, bartenders and bar managers kept service moving through peak intervals by managing operations, staging stock, and maintaining high volume speed and quality. The result was on schedule starts, low wait times at key moments, and an organized, audience-focused arena night that maintained the headliner’s momentum.
